Thursday, 15 February 2018

6 Reasons You Need A Digital Marketing Strategy in 2018

Website Analysis

Web analytics is the measurement, collection, analysis, and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.



Social media optimization

Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Social media optimization (SMO) is a form of internet marketing where one can generate publicity through social media. The SMO process helps content get more widely distributed through social media networks.

SEO On Page

On-page SEO consists of all the elements of SEO you can control best. If you own a website, you can control the technical issues and the quality of your content.On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.

SEO Off Page

Off page SEO refers to techniques that can be used to improve the position of a website in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results

Content Marketing

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience

Landing Page Creation

A landing page is a web page that allows you to capture a visitor’s information through a lead form. A good landing page will target a particular audience, such as traffic from an email campaign promoting a particular ebook or visitors who click on a pay-per-click ad promoting your webinar. It’s important to build a unique landing page for each of the offers you create.

Merchant Stronghold is Headquartered in Clearwater, Florida. It provides credit card processing services for businesses of all sizes.



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